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Culture Change & Management

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Every organization has its own living, breathing culture. Bad cultures cost money and lost opportunity. The C-Suite needs a deep understanding of the strategic value of culture and the personal and financial investment required to foster the right culture for the organization. Good cultures become competitive differentiators.  

The CCO’s connection to brand and purpose and view across multiple stakeholders brings unique value to culture management, whether as a leader or a key partner along with other senior leaders. This Guide offers a blueprint for CCOs and their teams to enable strong enterprise cultures and establish a culture management system.

Download the Page CCO Guide on Culture Change and Management

A healthy organizational culture creates an environment in which employees can flourish, learn and, most critically, grow in support of achieving strategic outcomes. Any organization in the 21st century would find it hard to argue that a multistakeholder approach, agility and data-driven shouldn’t be cultural hallmarks. Culture becomes a competitive asset and strategic differentiator, an engine for inclusive problem-solving, accountability, attracting and retaining top talent, quicker cycles of innovation and speed to market, etc.

Videos and voices
The CCO Must Collaborate
Jon Iwata
Executive in Residence
Yale School of Management
Use the Right Tools for Your Culture
Brittany Paxman
Point 600
Why Inclusivity and Diversity Matter To Culture
Carmella Glover
Diversity Action Alliance
How Comms Drives Culture to Benefit Strategy
Ethan McCarty
Founder & CEO
Culture Must Be Aligned Across the Organization
Emily Goodson
Workplace Culture Advisor & Author
Everyone Owns Culture
Mary Lynn Carver
Global Head of Public Affairs & CCO
Kite Pharma
Culture Requires C-Suite Commitment
Peter Debreceny
Vice President, International
CCOs at the Leading Edge
David Mounde
Deverille Executive Search
Culture is the DNA and the Glue
Rita Men
Associate Professor, Department of PR
University of Florida
If you have any questions, please feel free to reach out to us at contactus@page.org.

About Page

Page is a global membership organization that brings together the world’s leading communication executives to strengthen the enterprise leadership role of the chief communication officer (CCO). Our purpose is rooted in the belief that a strong Communication function results in enterprises that are more responsible, trustworthy and responsive to stakeholders, which in turn helps transform business for the better. Page has nearly 800 members in 25 countries, representing a multitude of industries, leading PR agencies, influential nonprofits and NGOs, and highly respected academicians. We are dedicated to advancing the leadership capabilities of the CCO and the communication profession through thought leadership, learning programs and networking experiences to connect the brightest industry minds to create a better future. For more information, please visit www.page.org.