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Certificate Program: CCO Leadership in Multistakeholder Value Creation
Learn how to become an indispensable leader in creating long-term value for stakeholders.
Venue: Yale School of Management, New Haven, CT
Next session: February 11-13, 2025
Program fee: $8,800
Overview
New generations expect more from the companies they work for, buy from, invest in, and permit to operate in their communities. In response, businesses are broadening their value creation for a range of stakeholders and for their own competitive differentiation. The real job of a CEO, according to Microsoft’s Satya Nadella, is “To create that continuous balance between the multiple constituents” of the organization, yet “there was no preparation for it.” This reveals the need for real management science — a set of proven, research-based frameworks, approaches, skills and KPIs — to guide true multistakeholder leadership. The Certificate Program on CCO Leadership in Multistakeholder Value Creation, developed by Page and the Yale School of Management’s program on Stakeholder Innovation & Management (Y-SIM), is the first and only executive education program to provide just that.
The program’s curriculum was developed by Y-SIM based on pioneering work led by Jon Iwata, former SVP and Chief Brand Officer at IBM and Executive Fellow at the Yale School of Management, and it is based on Y-SIM’s 100+ CEO/CXO interviews and Page’s own research and thinking, offers a methodical approach to practicing stakeholder capitalism. This includes original resources and case studies designed exclusively by the Y-SIM program — all the tools leaders need to apply the approach in their own organization.
Learn more about why Jon worked with Page and Yale to develop the program and why he believes Page and Page Up members should see this as an investment in themselves and their futures.
Learning Objectives:
Strengthen your ability to partner with the CEO and peer CxOs by understanding the challenges, priorities and realities of leading the enterprise at the intersection of multiple stakeholders.
Enhance your ability to formulate and execute strategies to make stakeholder relationships a competitive advantage for the enterprise.
Proactively determine the relevance of stakeholder issues and opportunities.
Reimagine how to generate long-term shareholder value by creating value for customers, employees, communities and other stakeholders. Avoid trade-off thinking by adopting methods of framing and designing solutions that meet multiple stakeholder requirements.
Operationalize purpose and values to guide strategy, and drive day-to-day business decisions.
Understand the role of incentives and how to integrate financial and non-financial objectives to lead at the intersection of business and society.
Build skills to influence across business functions, achieving commitment and buy-in from stakeholders over whom communications leaders have little or no formal authority.
Learning experience
Course length
15 hours
Format
In-person
Fees
$8,800
Throughout the two-and-a-half-day training in-person at the Yale School of Management, participants will hear from leaders pioneering new approaches to stakeholder capitalism, explore original case studies that were created for this program and illustrate these practices in action, and learn from Yale’s world-class faculty.
Please find more information on the curriculum in the brochure.
Would you like to speak to someone about the program? Please email Eliot Mizrachi at emizrachi@page.org.
What you will learn
- How to implement a purpose that compliments strategy, defines culture and drives action
- Help CEOs manage diverse stakeholder interests, expectations, and address social issues
- Hard and soft management and leadership skills to implement learnings
100+ CEO/CXO interviews on the “how” of stakeholder capitalism including the following companies
Eligible participants
The program is the only one of its kind specifically for corporate CCOs. Participants will be members of Page or Page Up as well as senior strategic communication leaders who are eligible for Page or Page Up membership.
The ideal candidates are senior leaders eager to help their organization succeed in an era of increased expectations about the role of business in society.
"The three main insights I am taking away from this program are:
- First, how to build a disciplined framework around responses to societal issues by aligning them with our purpose and values;
- Second, how to focus on a stakeholder-centric design by bringing in the constraints of multiple points of view in order to find the most optimal solution for all stakeholders involved, and;
- Finally, how to frame a problem and expand its definition to find solutions beyond the minutiae."Sreejit Mohan
Global Head, Corporate Brand Strategy and External Engagement, Novartis
Yale Certificate Program, Class of 2024
"Really grateful to this program because I was able to sit in a room with folks who are navigating through some of the same issues that I find myself in. And to be able to have some deep conversations with individuals who can relate to some of what I'm experiencing. It was just really great use of the time. I would recommend it to others who are finding a way to advance their thinking, and to really take their jobs to the next level."
Sandy Rodriguez
Global Chief Communications Officer, McDonald's
Yale Certificate Program, Class of 2024
What you will receive
A certificate of completion from the Yale Program on Stakeholder Innovation and Management
Practical tools and methods to apply to your organizations
Presentation slides and materials
Case Studies to share with your teams
Faculty overview
Jon Iwata
Lecturer in the Practice of Management & Practice Leader, Yale Program on Stakeholder Innovation and Management
Ravi Dhar
George Rogers Clark Professor of Management and Marketing; Director of the Yale Center for Customer Insights & Co-Faculty Leader, Yale Program on Stakeholder Innovation and Management
Jim Baron
William S. Beinecke Professor of Management
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Kelly Shue
Amman Mineral Professor of Finance
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Nathan Novemsky
Professor of Marketing in the Yale School of Management
Collaborative approach for program development
About Page
Page is a global membership organization that brings together the world’s leading communications executives to strengthen the enterprise leadership role of the chief communications officer (CCO). Our purpose is rooted in the belief that a strong Communications function results in enterprises that are more responsible, trustworthy and responsive to stakeholders, which in turn helps transform business for the better. We are dedicated to advancing the leadership capabilities of the CCO and the communications profession through thought leadership, learning programs and networking experiences to connect the brightest industry minds to create a better future. For more information, please visit www.page.org.
About Yale Executive Education Programs
A Blended Approach to Enrich Learning and Drive Impact:
- Lectures developed by an interdisciplinary group of world-renowned scholars and
industry leaders teach actionable models, not just theories.
- Exercises harness learnings from case studies and are designed for practical application.
- Guided discussions internalize knowledge by connecting learnings to your organization’s
situation and challenges.
Cancellation Policy
Anyone who cancels their registration 30 days or more before the program is entitled to a full refund. Within 30 days, the participant is eligible for a 50% refund. Within 14 days, no refund will be given.
Would you like to speak to someone about the program? Please email Eliot Mizrachi at emizrachi@page.org.