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Certificate Program: CCO Leadership in Multistakeholder Value Creation
Learn how to become an indispensable leader in creating long-term value for stakeholders.
Venue: Yale School of Management, New Haven, CT | Fee: $8,800
Last session: February 13-15, 2024
Next session: TBA
Overview
New generations expect more from the companies they work for, buy from, invest in, and permit to operate in their communities. In response, businesses are broadening their value creation for a range of stakeholders and for their own competitive differentiation. The real job of a CEO, according to Microsoft’s Satya Nadella, is “To create that continuous balance between the multiple constituents” of the organization, yet “there was no preparation for it.” This reveals the need for real management science — a set of proven, research-based frameworks, approaches, skills and KPIs — to guide true multistakeholder leadership. The Certificate Program on CCO Leadership in Multistakeholder Value Creation, developed by Page and the Yale School of Management’s program on Stakeholder Innovation & Management (Y-SIM), is the first and only executive education program to provide just that.
The program’s curriculum was developed by Y-SIM based on pioneering work led by Jon Iwata, former SVP and Chief Brand Officer at IBM and Executive Fellow at the Yale School of Management, and it is based on Y-SIM’s 100+ CEO/CXO interviews and Page’s own research and thinking, offers a methodical approach to practicing stakeholder capitalism. This includes original resources and case studies designed exclusively by the Y-SIM program — all the tools leaders need to apply the approach in their own organization.
Learn more about why Jon worked with Page and Yale to develop the program and why he believes Page and Page Up members should see this as an investment in themselves and their futures.
100+ CEO/CXO interviews on the “how” of stakeholder capitalism including the following companies
What you will learn
- How to implement a purpose that compliments strategy, defines culture and drives action
- Help CEOs manage diverse stakeholder interests, expectations, and address social issues
- Hard and soft management and leadership skills to implement learnings
Learning experience
Course length
18 hours
Format
Hybrid (virtual & in-person)
Fees
$8,800
The core of the program is an intensive, two-and-a-half-day training in-person at the Yale School of Management in New Haven, Connecticut. Participants will hear from leaders pioneering new approaches to stakeholder capitalism, explore original case studies that were created for this program and illustrate these practices in action, and learn from Yale’s world-class faculty. We’ll hold an introductory webinar ahead of this session, and follow the on-campus experience with a pair of case study webinars to extend the experience and the learning.
- Date TBD: A 60-minute webinar to introduce the program, curriculum and learning objectives, and introduce learners to one another
- February 13-15, 2024: A 2½-day in-person seminar
- Dates TBD: Two 60-minute virtual workshops featuring a case study and peer knowledge sharing and discussion
Please find more information on the curriculum in the brochure.
Eligible participants
The program is the only one of its kind specifically for corporate CCOs. Participants will be members of Page or Page Up as well as senior strategic communication leaders who are eligible for Page or Page Up membership.
The ideal candidates are senior leaders eager to help their organization succeed in an era of increased expectations about the role of business in society.
Syllabus
Monday, January 29:
Pre-event webinar: One-hour webinar hosted by Yale. Participants share what they have come to learn and get exposed to the Yale online learning platform and pre-reads.
Monday, February 12, 6:30 p.m.:
Yale Hosted Evening Reception Dinner, The Study Penthouse
| Day 1: Tuesday, February 13 | |||
| Module | Detail | Time Slot | Lecturer(s) |
| CCO and CEO Stakeholder Challenges and Opportunities | Introduction to Page’s Perspective on Stakeholder Capitalism A lecture and discussion of the role of the CCO in not only defining commitments, but also in ensuring that the enterprise takes the appropriate steps to build the systems, processes and incentives to make it real. |
60 min 9:00-10:00 |
Roger Bolton |
| Participant Discussion of CCO Challenges Knowledge sharing of various approaches, challenges, and best practices. |
60 Min 10:00-11:00 |
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| 15 min. break | |||
| Key Learnings and Opportunities from Over 100 CEO Interviews Understand the evolution of the purpose of business and what CEOs need from their teams to successfully create value for both shareholders and other stakeholders. |
60 Min 11:15-12:15 |
Ravi Dhar Jon Iwata |
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| Sensemaking Team discussion. |
15 Min 12:15-12:30 |
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| 60 min lunch | |||
| Purpose and Values to Manage Stakeholder Complexity |
Operationalizing Purpose and Values |
90 Min 1:30-3:00 |
Ravi Dhar Jon Iwata Guest Speaker: Reidar Gjærum from Equinor |
| 15 min break | |||
| Driving Influence and Impact to Successfully Executing Learnings |
Influence Without Authority |
75 Min 3:15-4:30 |
Jim Baron |
| Sensemaking Team discussion |
10 Min 4:30-4:40 |
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| Prep for Day 2: Assesing Stakeholder Issues Participants share current frameworks they use to determine the materiality of issues. |
20 Min 4:40-5:00 |
Jon Iwata | |
| Yale Hosted Networking Dinner at Mory’s Members Only Association | 6:30 | ||
| Day 2: Wednesday, February 14 | |||
| Module | Detail | Time Slot | Lecturer(s) |
| Proactively Determine Stakeholder Issues and Opportunities to Address | Determining Relevance of Stakeholder Issues and How to Act Companies are increasingly being asked to take a stand on stakeholder issues. Learn what factors to consider when choosing which issues to address and how to act on them. Assess Y-SIM’s framework. Analyze stakeholder reactions to recent events. Case Study: CEO Perspective: Nike and It’s Role in Society |
70 Min 9:00-10:10 |
Ravi Dhar Guest Speaker:
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| Analysis: Bud Light, Disney, Target Pre-read: Summaries for Bud Light, Disney and Target |
70 Min 10:10-11:20 |
Nathan Novemsky Ravi Dhar Jon Iwata |
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| 15 min. break | |||
| Stakeholder Reactions to Corporate Action or Inaction on Issues Evaluate employee and consumer response to corporations taking a stance on social issues from Yale's quantitative studies. that uncover implications when businesses remain silent or take a stand on stakeholder issues. |
60 Min 11:35-12:35 |
Nathan Novemsky Jon Iwata Jennie Liu |
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| Sensemaking Team discussion. |
10 Min 12:35-12:45 |
Jon Iwata Ravi Dhar |
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| 60 min lunch | |||
| Design Solutions That Create Value for Multiple Stakeholders |
Framing Multistakeholder Problems Learn how to approach, analyze, and solve complex problems in a structured way by viewing problems through multiple lenses and thinking about multiple stakeholders to clarify and solve problems. |
90 Min 1:45-3:15 |
Nathan Novemsky |
| 15 min break | |||
| Stakeholder Design for Innovation Learn from leading executives how to develop solutions for projects that must consider the requirements of various stakeholders with seemingly irreconcilable differences. Go from making trade-offs to innovating. Case Studies: Enel, How Nike Manages Sustainability at the Core of the Business, The Hartford Pr-Read: Stakeholder Design Overview, Enel Executive Summary, The Hartford Executive Summary |
90 Min 3:30-5:00 |
Jon Iwata | |
| Optional Page Hosted Dinner at Famous New Haven Pizza Beinecke Room Yale SOM | 5:30 | ||
| Day 3: Thursday, February 15 | |||
| Module | Detail | Time Slot | Lecturer(s) |
| Decision Making and Management at the Intersection of Business and Society | The Role of Incentives in Stakeholder Behavior Learn how investor behavior, CEO compensation plans, and external pressures influence long vs. short term return tradeoffs, risk management, and resource/investment allocation. We will also discuss how the cost of capital and ESG investment can impact the adoption of green technologies with potentially long payback periods. |
70 Min 9:00-10:10 |
Kelly Shue |
| 15 min. break | |||
| Integrating Financial and Non-Financial Metrics Guest Speaker Andy Pharoah, VP of Corporate Affairs and Sustainability at Mars, walks through a tool that identifies financial and non-financial stakeholder objectives and shares how Mars collaborates across the C- Suite to translate them into management objectives. Case Study: Mars Pre-read: Economist article – Mars Inc gets the purpose v profit balance right |
60 Min 10:25-11:25 |
Jon Iwata Ravi Dhar Guest Speaker: Andy Pharoah from Mars |
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| Full Session Sensemaking Actionable insights. |
10 Min 11:25-11:35 |
Jon Iwata Ravi Dhar |
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| Closing Ceremony Remarks, survey, and certification ceremony. |
15 Min 11:35-11:50 |
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Post-event webinars:
Webinar #1: Participants share how they have been incorporating learnings and ask follow-up questions.
Webinar #2: Original Y-SIM case study.
What you will receive
A certificate of completion from the Yale Program on Stakeholder Innovation and Management
Practical tools and methods to apply to your organizations
Presentation slides and materials
Case Studies to share with your teams
Faculty led by
Ravi Dhar
George Rogers Clark Professor of Management and Marketing, Yale School of Management; Professor of Psychology
Co-Faculty Leader
Yale Program on Stakeholder Innovation and Management
Yale School Of Management
Jon Iwata
Executive Fellow &
Lecturer in the Practice of Management
Practice Leader
Yale Program on Stakeholder Innovation and Management
Yale School Of Management
Over a 35-year career at IBM, Jon held multiple roles, including being the leader of the company’s global marketing, communications, and citizenship focus
Collaborative approach for program development
About Page
Page is a global membership organization that brings together the world’s leading communications executives to strengthen the enterprise leadership role of the chief communications officer (CCO). Our purpose is rooted in the belief that a strong Communications function results in enterprises that are more responsible, trustworthy and responsive to stakeholders, which in turn helps transform business for the better. We are dedicated to advancing the leadership capabilities of the CCO and the communications profession through thought leadership, learning programs and networking experiences to connect the brightest industry minds to create a better future. For more information, please visit www.page.org.
About Yale Executive Education Programs
A Blended Approach to Enrich Learning and Drive Impact:
- Lectures developed by an interdisciplinary group of world-renowned scholars and
industry leaders teach actionable models, not just theories.
- Exercises harness learnings from case studies and are designed for practical application.
- Guided discussions internalize knowledge by connecting learnings to your organization’s
situation and challenges.
Cancellation Policy
Anyone who cancels their registration 30 days or more before the program is entitled to a full refund. Within 30 days, the participant is eligible for a 50% refund. Within 14 days, no refund will be given.