Page Navigator Benchmark Reports:
Inside the Modern CCO Function
Insights from 150+ Senior Communications Leaders on How the Function Is Evolving
Notice: This report is meant for the use of the individual to whom it was provided and is not to be shared or otherwise publicized outside of the recipient’s organization. Insights or data from this report that are shared with clients or otherwise shared externally should be attributed to Page.
For the first time, CCOs have robust data to compare talent strategies, resource allocation, organizational structures, and spending priorities — now and into the future. Linda Rutherford, Executive Advisor Southwest Airlines
I’m really excited about the Page Benchmarking Trend Report. With budgets tightening and organizations changing fast, it’s more important than ever for communicators to focus on outcomes. The data is eye-opening — 75% of respondents said their budgets are stable or growing — but the real challenge is making every dollar more effective. Jonathan Adashek, SVP, Marketing and Communications at IBM
CCOs are facing unprecedented demands, from AI to rising stakeholder pressures and expanding remits. You’ve told us you need better data to make smarter decisions about team structure, investments, and advocacy. That’s why we created the Page Benchmark Trend Report — the first step in the Page Navigator, built to help you lead organizational transformation with confidence. Dr. Rochelle Ford, Page CEO
What You’ll Learn:
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Team Structures & Staffing: FTEs by function and team design patterns, including external contractors and “shadow” comms teams
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Budget Benchmarks: Percentile data segmented by company size, industry, and region
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Portfolio Ownership Trends: Who owns ESG, DEI, brand, internal comms, government affairs, and more
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Emerging Capabilities: Investment in AI, analytics, and stakeholder engagement
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Performance Measurement: How high-performing teams use KPIs to secure resources and demonstrate impact
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Regional Variations: Differences in scope, resourcing, and influence across North America, Europe, and beyond
This is Just the Start
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Functional Framework: A practical roadmap, resource library, and member-submitted tools to help you apply the data and design a future-fit function.
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Affinity Groups: Peer cohorts organized by industry, region, or company size to share approaches, pressure-test strategies, and problem-solve together.
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Resource Library: A growing collection of anonymized org charts, dashboards, and planning tools submitted by members for members.
About Page
Page is a global membership organization that brings together the world’s leading communication executives to strengthen the enterprise leadership role of the chief communication officer (CCO). Our purpose is rooted in the belief that a strong Communication function results in enterprises that are more responsible, trustworthy and responsive to stakeholders, which in turn helps transform business for the better. Page has nearly 800 members in 25 countries, representing a multitude of industries, leading PR agencies, influential nonprofits and NGOs, and highly respected academicians. We are dedicated to advancing the leadership capabilities of the CCO and the communication profession through thought leadership, learning programs and networking experiences to connect the brightest industry minds to create a better future. For more information, please visit www.page.org.